When you come to New Orleans, we want you to go off the beaten path and Follow Your NOLA. To encourage visitors to create their own unique journeys, the website redesign included creating a streamlined user journey that led users to be able to create a customized trip itinerary. Hand-drawn typography and iconography system lend a personal touch and reflects the uniquely textured city of New Orleans.
ART DIRECTION • DESIGN • UI DESIGN
CLIENT
New Orleans Tourism
AGENCY
360i
DELIVERABLES
Desktop + Mobile Site Design
Design System
Creative Assets
Brand Guidance