For the holidays, give the gift of Nespresso coffee. It’s so good that it should be opened before all other presents. In fact, it’s so good that the box should just open by itself. While the campaign encourages people to open the Nespresso first, we went ahead and made a box that actually opened on its own.
ART DIRECTION • DESIGN
CLIENT
Nespresso
AGENCY
360i
DELIVERABLES
Film
Packaging
Design System
Social Content